Sales enablement and product marketing
Battlecards where each talking point links to a claim
Every line on a card links to a stored claim. Contested claims are worded as contested, so a rep knows what is safe to say on a call.
Today
- Cards go stale and lose their sources.
- A rep cannot check a claim before using it live.
- A disputed claim gets written down as fact.
With Sigblaze
- Talking points link to claims and sources.
- Contested claims are labelled on the card.
- A signal about a competitor’s change can update the card after review.
Example research question
“What can a Fieldnote rep safely say about Meridian’s onboarding promise?”
An illustrative chain. Each step links to the one before it.
- Source
Meridian’s onboarding page and customer accounts.
- Claim
“Meridian advertises onboarding in a day.” Marked contested.
- Insight
Reps should ask about onboarding time and avoid asserting the opposite as fact.
- Action
A card with an ask, a say and a don’t say.
Illustrative example with synthetic companies (Fieldnote, Meridian). Not customer data.
Downstream actions
BattlecardBattlecard updateOutreach
Product modules used
Join the waitlist for the private alpha
Sigblaze is built for agencies, fractional GTM teams and B2B SaaS teams that research the same markets on a schedule. Pricing is not set.