Product marketing, founders, strategists
Positioning options that show their evidence
Put competitor claims and customer language in one view, then draft positioning options that link back to the claims for and against them.
Today
- Positioning follows the loudest opinion in the room.
- The evidence is not stored next to the decision.
- Nobody can say how many competitors make the same promise.
With Sigblaze
- Competitor and customer claims sit in one comparable list.
- Each option shows the evidence for and against it.
- An approved option is stored with the claims it rests on.
Example research question
“Where is the category crowded, and where is it quiet?”
An illustrative chain. Each step links to the one before it.
- Source
Homepages of Meridian and five other competitors, plus review threads.
- Claim
“Four of six lead with the same promise.”
- Insight
The shared promise is crowded.
- Action
Three positioning options with their evidence attached.
Illustrative example with synthetic companies (Fieldnote, Meridian). Not customer data.
Downstream actions
Positioning optionsMessaging briefReport
Product modules used
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Sigblaze is built for agencies, fractional GTM teams and B2B SaaS teams that research the same markets on a schedule. Pricing is not set.