Product marketing and competitive-intelligence owners
Competitor claims stored with sources, dates and contradictions
Each competitor claim is a stored, dated record you can open. Contradictions stay visible, and review decides what reaches sales.
Today
- Battlecards go out of date and lose their sources.
- Sources that disagree are blended into one confident sentence.
- Nobody can say how old a claim is.
With Sigblaze
- Each claim carries its sources, relationship labels and retrieval dates.
- Freshness is shown on every insight.
- Review decides which insights reach sales as battlecards.
Example research question
“What does Meridian currently claim about pricing, and how well is each claim supported?”
An illustrative chain. Each step links to the one before it.
- Source
Meridian’s pricing page, changelog and customer reviews.
- Claim
“Meridian charges per seat with a five-seat minimum.”
- Insight
A seat minimum raises the entry cost for small teams.
- Action
A pricing objection-handling card.
Illustrative example with synthetic companies (Fieldnote, Meridian). Not customer data.
Downstream actions
BattlecardPositioningReport
Product modules used
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Sigblaze is built for agencies, fractional GTM teams and B2B SaaS teams that research the same markets on a schedule. Pricing is not set.