Anyone researching competitors on a recurring basis

A competitor research workflow that leaves a record

Set a goal, review the plan, store the sources, extract the claims and keep the disagreements. The next round of research starts from that record.

Today

  • Twenty browser tabs, a chat and a spreadsheet.
  • Sources are lost by the time findings are shared.
  • The same research is repeated three weeks later.

With Sigblaze

  • One goal produces one bounded plan you can read before it runs.
  • Sources and claims persist in the workspace.
  • A later run starts from the claims already stored.

Example research question

“How does Meridian position its reporting features, and do customer reviews agree?”

An illustrative chain. Each step links to the one before it.

  1. Source

    Meridian’s reporting page and public customer reviews.

  2. Claim

    “Meridian says reports build themselves.” Marked contested.

  3. Insight

    Reviewers describe manual clean-up before reports go out.

  4. Action

    A competitor report that words the claim as contested.

Illustrative example with synthetic companies (Fieldnote, Meridian). Not customer data.

Downstream actions

Competitor reportBattlecardPositioning options

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Sigblaze is built for agencies, fractional GTM teams and B2B SaaS teams that research the same markets on a schedule. Pricing is not set.