Campaign leads, content strategists, agencies
Research the audience before you write the campaign brief
Store claims about the audience, the competition and the words buyers use, then write the brief against them.
Today
- Briefs are written from assumptions.
- Audience language is guessed.
- Nobody wrote down what competitor campaigns said.
With Sigblaze
- Audience and competitor claims are stored with sources.
- The brief links to the insights it rests on.
- Customer wording is kept as quoted claims you can reuse.
Example research question
“What problems does the audience describe, in what words, and what are competitors saying to them?”
An illustrative chain. Each step links to the one before it.
- Source
Community threads, reviews and Meridian’s campaign pages.
- Claim
“Buyers describe handoff errors and rarely use the phrase ‘automation gap’.”
- Insight
The campaign should use the buyers’ wording.
- Action
A campaign direction and a content brief.
Illustrative example with synthetic companies (Fieldnote, Meridian). Not customer data.
Downstream actions
Campaign directionContent briefMessaging brief
Product modules used
Join the waitlist for the private alpha
Sigblaze is built for agencies, fractional GTM teams and B2B SaaS teams that research the same markets on a schedule. Pricing is not set.