Product managers and founders
Product gaps traced to complaints and competitor omissions
Repeated complaints in reviews and communities become dated claims. Opportunities link to those claims, so a roadmap discussion has the evidence in front of it.
Today
- Anecdotes drive roadmap debates.
- The evidence is not kept next to the idea.
- One loud customer looks like a pattern.
With Sigblaze
- Complaints and gaps become dated, sourced claims.
- Claims with one source are labelled single-source.
- Opportunities link to the claims behind them.
Example research question
“What do customers repeatedly struggle with that competitors do not address?”
An illustrative chain. Each step links to the one before it.
- Source
Review sites and community threads about Meridian’s client portal.
- Claim
“Portal migration is manual.”
- Insight
A migration-ready onboarding path is a gap in the category.
- Action
A product opportunity with its evidence attached.
Illustrative example with synthetic companies (Fieldnote, Meridian). Not customer data.
Downstream actions
Product opportunityReportPositioning options
Product modules used
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Sigblaze is built for agencies, fractional GTM teams and B2B SaaS teams that research the same markets on a schedule. Pricing is not set.