How it works
From a research goal to an action you can trace.
One synthetic example, followed from source to signal to action. Select an action to see the evidence behind it, then select the signal.
01Sources
02Claims
03Signal
04Insight
05Action
Sales battlecard drafted from I-007. Wording avoids stating the contested claim as fact.
Select any node to trace it back through the evidence. Start with the action.
In a few clicks
What you do and what the product does
Six steps take you from a question to an exported action. The product does the retrieval, extraction and comparison; the decisions stay with you.
| Step | You | Sigblaze |
|---|---|---|
| State a goal or add a watchlist | You write the question, or list the pages and queries to watch. | It builds a bounded plan and retrieves sources, or schedules the checks. |
| Review the plan | You read the tasks and queries. | It stores the sources, extracts claims and links each claim to supporting, contradicting or contextual evidence. |
| Promote a signal | You pick a signal worth acting on and promote it to a draft insight. | It carries over the before and after, the evidence and the confidence. |
| Approve an insight | You approve or reject the draft. | Only approved insights feed actions and Ask. |
| Create an action | You pick a type: positioning, campaign, battlecard and so on. | It drafts from approved insights and links the draft back to its claims and sources. |
| Export | You export the approved work. | It produces Markdown or JSON. Nothing is sent or published for you. |
The stages
Ten stored steps
Each stage produces something saved in the workspace that the next stage reads.
Workspace context
Company, product, ICP, market and competitors are stored once, versioned, and attached to each run. Details
Research goal and plan
A goal becomes a short list of tasks and queries you can read before anything is retrieved. Details
Sources
Retrieved pages are normalised and de-duplicated, then stored with type, host and retrieval date. Details
Claims and evidence
Each source is split into single-statement claims. A claim links to evidence that supports, contradicts or adds context. Details
Insights
Claims are synthesised into insights with a confidence label and a freshness date. A person approves or rejects each one. Details
Monitor
Watchlists re-check public pages and search queries daily or weekly. The first check is a baseline; later checks are compared with the last stored snapshot. Details
Signals
A real change becomes a signal with before and after, why it matters, confidence, importance and suggested actions. Promote one to a draft insight to send it through review. Details
Actions and outcomes
Approved insights become positioning, campaigns, content, battlecards, outreach, product opportunities or reports. You can record what happened afterwards. Details
Ask and reuse
Questions such as “what changed this week?” are answered from stored evidence and signals. Only what is missing needs new research. Details
Try the workflow in the private alpha
Join the waitlist and you will be told when your spot opens.